The mission was clear: to redesign Snickers® brand, which has been affirmed for almost a century! A new design that reinforces the historical brand, giving it a contemporary refresh.
We also have a motto: "Share your heartbeat". Which helps to feed more marketing and strategies ideas. This connects and strengthens the chains and relationships between consumers and brands, and can promote new ideas for more engagements in the social media platforms. This was also inspired by the unique bottom pattern that come from the conveyer, on which bars cool at the Mars factory.
To reach these results, a research was previously done on the brand, its positioning, its strategy, products, competition, packaging and marketing promotional policies.
- Type:Branding, Packaging, Brand Activation
- Note:This project was requested to me by a branding agency from Lithuania.