Mission: Wege Siostry (Vegan Sisters) is a vegan cheese brand, mostly made from cashews, and handcrafted! They came to us asking for a full rebranding and to design packagings. So we decided to create a distinguishable brand for this distinguished product, and to find a creative - but also stunning - packaging design.
Solution: The project reflects the vegan character of the products and the variety of flavors. We created and illustrated animal characters (since the vegan community has a bigger care for the animals and the environment - and that's also why we decided to eradicate the plastic in almost all the brand's packaging. Each character has attributes that correspond with the flavor of the product, helping customers find what they are looking for.
The biggest challenge was to create a layout that could be extended to many flavors and be a framework for several different product lines and different forms of packaging within one cohesive series. The buyer should quickly find the specific product and taste he is looking for.
Art Direction: Floduardo Almeida & Diana Makulska
Strategy & Thinking: Floduardo Almeida
Graphic Design: Floduardo Almeida & Agnieszka Prus
Photography: Zuza Rzymanek